Privacy policy

 

Latest version: 07/12/2025

DATA PROTECTION INFORMATION

At ASHÈ, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you interact with our Website, social media pages, or customer support channels. By using our platforms, you agree to the practices described below.

 

WHAT TYPE OF PERSONAL INFORMATION DOES ASHÈ COLLECT AND PROCESS?

Personal information provided by you

When you place an order, create an account, or contact us, we may collect:

  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment details (processed securely through third parties. We do not store card details)
  • Order history and preferences

Automatically collected Information

When browsing our website, we may automatically collect:

  • Device information (browser, operating system, IP address)
  • Cookies and tracking data
  • Browsing behaviour (pages viewed, time spent on site, items added to cart)

Social media interactions

If you contact us via Instagram, Facebook, or other platforms, we may collect your username and communication details.

 

HOW WE USE YOUR INFORMATION

We use your information for the following purposes:

  • To process and deliver your orders.
  • To communicate with you regarding orders, support, or updates.
  • To improve your shopping experience.
  • To prevent fraud and ensure secure transactions.
  • To send marketing communications, promotions, and new collection updates (only with your consent).
  • To comply with legal obligations.

 

WHO DO WE SHARE YOUR PERSONAL INFORMATION WITH?

ASHÈ does not sell your personal data. We may share your information with trusted third parties only when necessary:

  • Payment processors (Paymob)
  • Shipping partners (Aramex/Bosta)
  • IT and Website service providers
  • Marketing and analytics tools (e.g. Google Analytics)
  • Government authorities when legally required 

All partners operate under strict confidentiality and data protection obligations.

 

COOKIES POLICY

Our Website uses cookies to enhance user experience, store preferences, analyse traffic, and personalise content.

You may disable cookies at any time through your browser settings; however, some features of the website may not function correctly.

 

DATA SECURITY

We take data protection seriously. Your information is stored securely and protected against: unauthorised access, loss or alteration, and misuse. Payment information is encrypted and processed securely through a certified gateway.

 

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

We retain your information only for as long as necessary to: fulfil your orders, meet legal requirements, resolve disputes, maintain business records.

 

PRIVACY POLICY UPDATES

We may update this Privacy Policy periodically.
Any changes will appear on this page with the updated “Latest version” date.

 

CONTACT US

For questions or concerns about your privacy, contact:

ASHÈ - Customer Support

Email: support@maisonashe.com
Instagram: @maisonashe 

Support hours: Sunday–Thursday, 10am–4pm (GMT+2)